So, do you need a newsletter? If you're a writer and have published anything, even if it's a blog, I would say yes. The reason why is because if people are interested in your work and want to keep up to date on the latest, this gives them an opportunity to do so and not miss a thing. It doesn't matter if you have a new book, blog, YouTube video or simply want to share what you've been up to, it gives your readers an opportunity to keep in touch and know that you haven't forgotten about them. ☺️
One of the mistakes that I feel people make is that they assume that if someone is interested in their work that they will automatically check their website, go on their Facebook page or various other social media accounts in order to keep up to date. Unfortunately, even if people have the best intentions, we live in a fast-paced world and everyone is busy. So as much as someone might love to read your latest blog about your frustrations with publishers or how you've finished a new book, it might not be on the forefront of their mind either. If you have a newsletter, it allows you to update them on the latest and for them, in turn, to check it out whenever they have time.
So what should you put in a newsletter? Everything! Links to your latest interviews, blogs, new books, images of your latest cover, the synopsis for your new novel, any YouTube videos you post, reviews, links to your social media...anything that is relevant to your writing career. These are just some ideas off the top of my head so chances are you will have much more creative ideas to make your newsletter come alive.
Having said that, I also believe that newsletters should be short, sweet and to the point. If you do feel the need to write a longer newsletter, however, be sure to put your main points in bold print in order to catch the reader's eye in case they are skimming it quickly. Sometimes these key points might even make the difference between them deleting it or saving to read later.
How often should you send a newsletter? There is a school of thought that you should be consistent and weekly, however, I think it depends on what you're doing. I try to avoid sending them more than once a week unless a lot of stuff is going on in a short period (this tends to happen the week that a book is published) because people also get pissed off if their mailbox is flooded. I've unsubscribed to emails that interested me because I was tired of my mailbox being loaded to the brim every day. Also, don't be spammy or pushing your product too much because that turns people off and causes them to hit the delete button - and fast!
Are you ready to start your newsletter? Check out MailChimp as an example of free newsletters, however, there are others available that you can find with a quick Google search.
Remember, if people sign up for your newsletter, it is because they are interested in you and want to keep posted on what you're doing next. So be consistent and most of all, show gratitude for their loyalty. A simple 'thanks for your support' goes a long way. 😄