And it's not about ego. Authors don't chase down reviews to feel good about themselves but because it gives new and potential readers some insight into what kind of books you write. I can say whatever I wish in my YouTube videos or blogs, put what I want on social media or create a terrific description for the back cover but sometimes what people really want is an outside party's point of view. What kind of book is it? Was it a fast read? Did it keep you hanging on? Was it exciting? Did it leave you wanting more?
Not that authors don't appreciate positive comments outside of reviews. In fact, we love them!! Like, with all the big hearts in the world ❤️❤️❤️we totally love them but unfortunately, people who aren't familiar with us or our work might be skeptical. Many readers stick with the tried and true authors, the ones everyone is raving about online and whoever is on Oprah's reading list and that's understandable but it makes our job finding readers a bit more difficult.
A review can make a difference. I know I've certainly hesitated to purchase a product (especially online) unless I was able to compare reviews to see what other people think. I've also heard it can affect your ratings on Amazon too but I'm not really sure if that is true. I'm guessing it can't hurt though. ☺️
So that's why authors bug the shit out of you for reviews.