Newsletter - book cover reveal, new videos and more!

 Great news! My 18th book is out! 

I know I've been missing in action for some time. I've been very busy finishing my book, not to mention creating a few videos and blogs. Check it out 👇🏼

My new book is coming soon and other news! 🗞️

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Why you might like my books (even if you don't normally read) 🤔

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Everybody Wants to Rule the World 🌍

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And check out my WEBSITE to see a few changes I've made. 

Thanks for all your support. ❤️

Everybody Wants to Rule the World coming soon!

You don't have to read the entire series to enjoy my latest book, Everybody Wants to Rule the World. To learn more about my books, check HERE.

 Here's a quick summary:   

Jorge Hernandez may be the king of gangsters, but lately, he’s been the king of lazy. The former Mexican cartel boss starts to change his mind when a blue-haired freak slashes his tires, calling him a climate criminal. He finally breaks out of hibernation when rumors of a new medication said to be for children with ‘behavior issues’ is about to become mandatory for all school-aged children. Jorge suspects that the drug is more about making kids compliant and easily controlled, but that is just the tip of the iceberg.

Who is at the top of the pile of degenerates that are pushing this agenda? Is it just Big Pharma trying to make their next billion, or is it something much more sinister behind this latest plot? Jorge and his gang intend to find out.

One thing is for sure. If you go woke, you go broke with Jorge Hernandez. Just not in the way you might think.

Politicians. 

Celebrities. 

Narcissists. 

Psychopaths. 

Everybody Wants to rule the world, but will you let them?

A different kind of crime series

Summing up my Hernandez series has never been easy. It's about criminals, but it's not the kind of criminals that will steal your car. It's about gangsters, but not the kind of gangsters that will take over an area and demand fees from local businesses. It's about a former cartel boss but not the cartel boss currently involved in illegal activities like transporting drugs. The crimes involved in my series are more vigilante justice than anything else. 

The thing is that Jorge Hernandez started in criminal activity and moved on the legal businesses in Canada. How he goes about doing so, however, often isn't so legal. His method of dealing with those who get in his way or cause issues for his family is very much in step with what he would've done in his cartel days. Things can get very bloody. 

Jorge Hernandez is all about control. He controls people and situations and intimidates those who try to go up against him. Hernandez knows this is the key to owning an empire. All the money in the world won't make people do what he wants, but fear is a powerful influence. 

A quick preview of House of Hernandez 🎃

House of Hernandez is the 12th book in the Hernandez series. Here's a quick summary of what it's about:

When House of Hernandez hits the shelves, readers are unaware that Jorge Hernandez’s memoir is little more than a fictional fairy tale. Then again, when you are a former cartel boss with a murderous streak and a criminal history, it’s best to keep some secrets close to your heart. 

The brash businessman has bigger things to worry about as he swims in the political waters. He has his work cut out for him when trying to get the bleeding heart Alec Athas reelected, but some days his biggest challenge is keeping the Canadian prime minister alive. While evil forces attempt to push Jorge’s political puppet out of office, they have no idea who they’re going up against in this battle. How can you fight against a man with no scruples?

With all the politics and usual drama aside, Jorge struggles as his crime family starts falling apart. Are the walls caving in the House of Hernandez, or had things already been slipping away without him being aware?

Read chapter one now! 

September 2022 newsletter 🍁

Thanks for checking out my latest newsletter. To watch the video version, go HERE. 

Big news! My 17th book is out! House of Hernandez is the 12th book in the Hernandez series. Here's a quick synopsis.   

When House of Hernandez hits the shelves, readers are unaware that Jorge Hernandez’s memoir is little more than a fictional fairy tale. Then again, when you are a former cartel boss with a murderous streak and a criminal history, it’s best to keep some secrets close to your heart. 

The brash businessman has bigger things to worry about as he swims in the political waters. He has his work cut out for him when trying to get the bleeding heart Alec Athas reelected, but some days his biggest challenge is keeping the Canadian prime minister alive. While evil forces attempt to push Jorge’s political puppet out of office, they have no idea who they’re going up against in this battle. How can you fight against a man with no scruples?

With all the politics and usual drama aside, Jorge struggles as his crime family starts falling apart. Are the walls caving in the House of Hernandez, or had things already been slipping away without him being aware?

Check out my latest writing blog - Start in one place and end up in another 😯

YouTube                           Rumble                           Blog 

I also had some time to work on my personal blog again. I hope to get around to writing more posts in the near future. Here's what I got so far. 

And of course, I have to mention the September Book Birthday🥳  The Devil is Smooth Like Honey was published on September 11, 2017. 

That's about it for this month! To keep up to date, check out the following links:

Canadian author Mima (aka Michelle M. Arsenault) is known for complicated and diverse characters, dark style, and never shying away from controversial topics. 

Author of The Hernandez series - loyalty above all. There are no exceptions. https://mimaonfire.com/the-series/

Find me -

Twitter - https://twitter.com/MimaonFire

Facebook - https://www.facebook.com/pages/Mima/271461381835

Rumble - https://rumble.com/c/c-1204603

Blogger - https://mimaonfire.blogspot.com/

Goodreads - https://www.goodreads.com/author/show/4122390.Mima_

Hernandez series playlist - https://www.youtube.com/playlist?list=PLNMrBPeLoQWnVfF3-e0UrBbtotu4NfTl2

Sign up for my newsletter: https://mimaonfire.us3.list-manage.com/subscribe?u=e4b9bfddd7901619af4c3fb91&id=a6a6466b83

Buy me a coffee ☕️ https://www.buymeacoffee.com/q8pGi4VYn

Why Loyalty Above All isn't just a title 🐺

Throughout most of the Hernandez series, I've had the tagline Loyalty Above All (there are no exceptions) to symbolize that loyalty is essential to these characters. It's the backbone of the entire series, the structure that holds Jorge Hernandez's organization together. 

Of course, this is an appealing concept for most people. We want to believe that others are loyal to us. We want to believe that when pushed, most people in our inner circle will be in our corner, defend us, and help with whatever we need. In reality, this isn't always the case. It's usually during the worst periods of our lives that we see the true colors of those around us. And let's face it, they don't always shimmer.

For this reason, I sense that my readers appreciate the fact that Jorge Hernandez is not only loyal and dedicated to the people in his life but that he also demands the same of them. This, along with his power and confidence, are also central in the series. No one will run over this character, and no one dares to try. But is that really because he is any less vulnerable than the rest of us, or is it because he believes that he is so powerful that makes him so?

Either way, again and again, my readers assure me that this is why they love the series. I do have a lot of stuff going on that makes it a fun read, but it's the protagonist that draws them in the most. 

Why do we love the anti-hero? 🔪 (Updated)

Oh, those bad boys and girls! Don't we love them?

There's just something about the rebellion and going against the grain character that we love. Perhaps it is the fact that these characters sometimes do what we wish we could in real life? Is it because we get a small thrill about 'sticking it to the man'? Is there something attractive or sexy about the character that thumbs their nose at the world? What is the draw to this kind of character?

As children, most of us learned that there were 'good' and 'bad' guys in life. The 'good guys' could be trusted. The 'bad guys' should be avoided. It was overly simplified. Bad guys always had mustaches and looked shady, while good guys wore a suit or a 'respectable' uniform (and I don't mean the one from when you flipped burgers in college).

If life teaches us anything, it's that the lines in the sand aren't always so clear. Maybe the religious figure from your youth turned out to be a pedophile, or you witnessed a cop beat the crap out of an innocent citizen. Whatever it was, you may now have a slight aversion to what you once viewed as the 'good guy' and find yourself slightly intrigued by the 'bad guy', therefore making you drawn to characters who don't exactly play by the rules.

Of course, I could be overanalyzing. Maybe we just like watching bombs blowing up everywhere and some devilish character pushing the button. What do you think? Why do you love the antihero (assuming you do)? Maybe the answer might surprise you.

What is the best order to read your series? 📚 (Updated)

It was the series that wasn't meant to be a series! 🤦🏼‍♀️ However, that's fine because some of the coolest things in life happen when they aren't planned and this would be one of them.

A former Mexican narco transitions into Canadian life with family, politics, and business while holding tight to his ruthless, criminal ways. Meet Jorge Hernandez. Go HERE to watch the YouTube Playlist about this series

Starting with We’re All Animals we follow naive Chase Jacobs from small-town Alberta to the big city, where he unknowingly is employed by a group of sinister characters.

The truth slowly reveals itself in Always be a Wolf, but a horrific tragedy rocks Chase’s world, and quickly discovers that his new family will do anything for him. Anything.

Jorge Hernandez takes over as the protagonist in the third installment of the series,  The Devil is Smooth Like Honey. The beloved character is bold, blood-thirsty, and always gets what he wants because he sees no boundaries. Nothing and no one stands in his way. 

In A Devil Named Hernandez  Jorge is muscling in on the Canadian legalized pot industry but is distracted by enemies that crop up to threaten someone he loves. Do they really want to dance with the devil?

The collusion, corruption, and murder continue right through to And the Devil Will Laugh where he successfully takes over the pot industry despite a few obstacles that get in his way…but isn’t there always some collateral damage?

In The Devil May Lie,  Jorge Hernandez is groomed for Canadian politics with hopes of saving one of the major political parties after a public uproar. Will the Canadian political landscape ever be the same again? 

In The Devil and his Legacy, Jorge Hernandez starts to questions his own legacy after one of his foot soldiers is murdered. He opts for a simple life but will the simple life opt for him?

In She Was His Angel, Jorge uses his political influence to cripple his nemesis Big Pharma while simultaneously backing the incriminating docuseries Eat the Rich Before the Rich Eat You. Jorge might win the battle but can he win the war?

When a cop has the nerve to show up at his door and harass Jorge in We’re All Criminals, his fury quickly ignites. While Jorge wants to exhibit his power and publicly taunt the police, his family fears that he may have pushed too far this time.

When murmurs that a tell-all book about the former cartel leader and his ruthless, blood-thirsty ways start to surface in Psychopaths Rule the World, Jorge Hernandez is in a race against time to make sure the biography never goes to press.

When his daughter Maria steps up to someday head the familia, it is with great pride that Jorge breaks down the lessons that will secure her position in life. Giving her a glimpse into his daily activities, she quickly witnesses the stark view of the criminal mastermind at work in Loyalty Above All (there are no exceptions).

Subplots, conspiracy theories, and a cast of characters that will jump off the pages.

Loyalty above all. There are no exceptions.

I like to think this series has a bit of everything; romance, suspense, murder, political corruption, comedy (although a dark comedy, to be fair), and an unexpected family connection that you wouldn't expect. This group of people believes that loyalty is the most important thing and that you make the family you want.

What are my books about? 🤔 (Updated)

One of the most common questions I get asked is what my books are about, and I always struggle to answer. That's because it's difficult to accurately sum up all my books in a few short sentences. But, here goes.

My books tend to be counterculture, dark fiction. I cover controversial topics such as Big Pharma, political corruption, collusion, propaganda, and I'm just getting warmed up! I want to give readers something to think about along with being entertained.

I make a point of having my books move along quickly. Many novels tend to be slow and steady, but I feel like people want to be grabbed by the throat and pulled right into the story. People are used to watching fast-paced television shows with a lot of drama, complex characters, and non-stop action, so in my mind, books must compete. When I'm writing my books, I see them like a television show running in my head, so I write them accordingly. I believe that is where books are going in the future.

My books root for the underdog, the bad guy, or the ostracized. We can't all write about superheroes and superhumans. 

So what do I write about? I like to think I write about cool topics; vampires, rock stars, gangsters, all the sexy areas the top television shows centre on. We love the antihero these days much more than we love the boy next door. We love characters that jump off the page, that are full of passion and excitement. And why should we settle for anything less? 

My books are for people who like to be challenged and love action. I can tell you one thing for sure; I don't write books that your grandmother's going to be reading. 🤭