One of the best ways to create this connection is to show the character's vulnerable sides. Readers need to see their weaknesses, opinions, and anything that irritates them or brings them joy. Maybe you don't like to admit it, but you may share a character's secret insecurities or habits. Something as minor as that can sometimes be enough to connect and care about a character.
Currently, I'm watching a television series that I find enjoyable, but at the same time, I could stop watching it today. It's not that the acting is bad. It's not that the storylines aren't intriguing. It's not that I'm never surprised. It's because I find all the characters a bit insufferable and don't care about them. The only part of me that's still interested is the part that's intrigued to see where the character development goes in the future. Will the characters start to break down? I'm in season two, and this is what I'm discovering, but there's still a ways to go.
And speaking of television series, I think that's why sometimes people hate the book-to-screen transition. Sometimes we connect very strongly to a character on the pages of a book, whereas the wrong actor or script can completely blow the entire thing out of the water. If my Hernandez series were to turn into a television series, I've always said that the wrong actor to play Jorge Hernandez would sink the entire ship. It's a delicate balance between books and what you see on a screen.
Characters have many sides. Let readers see them all.
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