Loyalty Above All (There are no exceptions) ☠️

If you read the back cover description of my latest book, Loyalty Above All (There are no exceptions), you're only getting the prevalent theme in the story. Jorge Hernandez has two nemeses throughout the series; the prime minister of Canada (Alec Athas) and Big Pharma. This book is no different. 

Let's check out the synopsis before I explain what I mean.

The fact that Jorge Hernandez is contemplating ‘doing good’ in the world should be enough to send a shiver down anyone’s spine. He may be living a seemingly legit lifestyle with his family in Canada, but don’t be fooled; this former Mexican cartel boss holds a powerful grip on everything from politics to media, and he’s never beyond getting a little blood on his hands.  

When his daughter Maria steps up to someday head the familia, it is with great pride that Jorge breaks down the lessons that will secure her position in life. Giving her a glimpse into his daily activities, she quickly witnesses the stark view of the criminal mastermind at work. It doesn’t matter if he’s yelling at the prime minister or making plans to take someone down; Jorge does so with a powerful and unapologetic swoop. But how much is he willing to reveal? Is he ready for his daughter to learn about his brutal, murderous side? 

In a world where trust is essential, Jorge teaches her the powerful lesson; Loyalty above all. There are no exceptions. 

The likelihood of Jorge and Alec ever becoming best friends is highly unlikely. Jorge will always have an issue with the man who once had a relationship with his wife, even though it was probably about twenty years ago. Although he insists his frustration with the prime minister is because Canada's leader is too much of a 'pussy', deep down, we know that there's something else that incites his anger. The two men have one heated battle that takes things up a notch in this book. While behind the scenes, Jorge continues to control the Canadian prime minister. 

Jorge's long-standing battle with Big Pharma is also unlikely to end anytime soon. You have to remember that Jorge started his fortune in the cartel. In his eyes, people were getting their drugs from both him and Big Pharma however, the latter didn't have any consequences to their actions, despite both were selling drugs that people used to get high. In his view, they were legalized drug dealers. When he took over the cannabis business in Canada, his battle against the pharmaceutical industry only grew more contentious and remains ongoing. 

I like to keep as many irons in the fire as I can to keep things interesting. This book is no exception. 

Why I don't write warm and fuzzy books 🧸

When people learn that I'm an author, they're often surprised to learn that I write about violent criminals who think nothing of murdering from time to time. Perhaps I don't give off that crazy vibe as much as I thought I did, or maybe it's because I'm a woman, and generally speaking, female authors are more known for books that fall more on the softer side. It's not something I give a lot of thought to but from time to time, I do get asked why I don't write books that are warm and fuzzy. 

In truth, I tend to read darker, sinister books, so it's not surprising that I also choose to write them. As a writer, it mightn't surprise you that I also tend to write what I see reflected in the world around me, and you don't have to look far to understand why I write about a protagonist that is rich, powerful and isn't afraid to get blood on his hands. This is merely symbolic of the elites that rule our world - thus, my title Psychopaths Rule the World from earlier this year. 

Although I don't write warm and fuzzy books, I tend to show the softer side of characters. To not do so wouldn't be a fair reflection on human nature. Even the most rotten, soulless person has an unexpected sentimental side, just as the kindest person you know may occasionally have a temper tantrum. People are complex, and so are characters. 

Maybe someday I will write warm and fuzzy books. As soon as our world becomes a warm and fuzzy place. 

Any day now. 

Christmas themes in my books 🎄🎄🎄

You wouldn't think that Christmas themes quite fit in with books about criminals, corruption, and murder, but I managed to do it in my 15th book, Psychopaths Rule the World. Not such a stretch when you consider how many psychopaths seem to show up during frantic moments at the mall and of course, family events (we all got at least one in our families!) at Christmas time.

As I've mentioned in previous blogs, I love contradictions in my books, and you don't get much more of a contradiction than murder at Christmas. I will admit that this is a theme I've noticed in other books (usually with a detective trying to find the person who killed the bakery shop victim or something of that nature), but my books tend to be a tad more brutal. For example, in Psychopaths Rule the World, one person is brutally murdered with a very heavy Christmas ornament. There's also a haunting scene at the end of the book that might traumatize you, but let's not get into that right now. 😉

I wanted to get some Christmas in my last book, but it wasn't always easy to work into the story. After all, this isn't exactly a family that bakes cookies, watches holiday movies, or makes snowmen on the lawn. Granted, I do love contradiction, so wouldn't it be fun to see gangster Jorge Hernandez do any of those things?

Of course, you have to give me credit because at least Psychopaths Rule the World has a festive color for the cover♥️

December 2021 newsletter🎄

 What did you miss in November? Let's catch up! 

A NEW BOOK IS COMING SOON! This will be the 11th book in the Hernandez series. Each book is standalone so don't feel you have to start from the beginning (but you might want to!)  I will send you a cover image and description as soon as I have it. 

Check out my latest videos/blog posts!

How much symbolism is in my books? 🧐

     Video

     Blog

Why authors need to stop stressing about book reviews and awards 🏆

     Video

     Blog 

What else is new??

I"m now on RUMBLE - come check out my videos. I'm slowly posting everything from YouTube however, it will take some time. 

I also joined TikTok - look me up @mimaonfire - which is the same for Facebook, Instagram, and Twitter. 

How much symbolism is in my books? 🧐

I can't speak for other authors, but the symbolism is a big part of my writing process. Jorge Hernandez brings a whole collection of symbols that relate to the world around me. Whether he's stabbing someone in a fit of rage or telling the Canadian prime minister what to do, my protagonist is demonstrating (in a very literal sense) what many of us think the super-powerful do in the real world. 

Jorge Hernandez's approach to life may seem brutal and exaggerated to those who read my books, but this often represents the more subtle ways that someone in his position may affect the average Canadian. For example, Jorge Hernandez may kill someone (literally) in my books. In the real world, it may be the actions that someone powerful takes that cause death. Let's say they created a product that hurt people or made a decision that had a tragic effect on citizens. 

Not to suggest that there aren't powerful people who murder people, but that's a whole other topic for another day.

Getting back to what I was saying, Jorge Hernandez often takes a very literal approach to what the elites may not as boldly demonstrate in the real world. For example, he openly talks about controlling the government. Although we may not doubt that the super-powerful do control the government, chances are you aren't going to get many of them admitting it. Then again, we are following his character around and are aware of his many private conversations where he talks about things we like to believe is just the arrogance of a dramatic character, but don't we kind of think this happens behind closed doors?  

One of the best examples is my latest title, Psychopaths Rule the World. Although it sounds like a powerful title that may be a tad exaggerated, many people might be inclined to agree. The cover for this book has two men shaking hands with blood dripping off them which says it all, wouldn't you agree?

Why authors need to stop stressing about book reviews and awards 🏆

If you're a fiction author, you've felt the pressure to have as many book reviews as possible! 

Of course, it doesn't stop there, does it? You're encouraged to have as many as possible, and they must give away enough of the plot to make it sounds mind-blowing without spoiling it for the potential reader. And of course, they must get close to five stars but not five stars because that seems suspicious, but anything under two and you may as well bury your head in the sand and perhaps, your writing career with it.

And book awards! If you won awards, then you've made it, baby! 

Does this sound a tad intimidating? 

This isn't to suggest that I don't enjoy having a great review thrown my way. I also wouldn't snub an award. However, much like the shameful act of not writing enough words a day, I believe this also fits under the same category of unnecessary stress that authors put on themselves. 

Just write a great book. Don't fixate on the other stuff.

The truth is that having a lot of reviews give you a boost on Amazon, but most people will read your book because it captivates their attention and connects with them in some way. They're going to read your book because they checked out a free preview and found it interesting enough to continue. They're going to read your book because they saw you speaking in an interview or a video (see below) and liked what they heard. They're going to read your book cause they loved the cover or because a friend told them about it. They probably won't read your book only based on how many stars you got in a review. 

I'm not an expert. I only know what's encouraged me to buy a book. It's never been because it won an award. I've also never relied on book reviews because savvy marketers offer services to write them. I also know that our tastes vary. A book I love might not be for you and vice versa. 

It's not a race or even a competition. It's about finding your readers. 

Your November 2021 newsletter is here! 📺

What's up for November? 🍁

As it turns out, October was a pretty uneventful month. I continue to work on my next book in the Hernandez series, but I'm not sure when it will be out. I'm pretty busy with work and life, so I haven't had as I'd like to finish the book. However, I'm getting there...

I continue to look into selling merchandise, but the research is time-consuming. I'm looking for the best quality and value without charging too much for the product. I ran into that previously with high shipping costs. I also am looking into new places to upload my videos. I did look briefly at TikTok, however I'm not sure if it's the right spot for me. Don't get me wrong, the site is fun, but I might not be a good fit for an author. 

I do have one new video and blog to share with you:

Why do I pick certain book titles? 📇

Blog

Video

And, of course, a new feature to my newsletter, book birthdays! 🎂

In November, we celebrate two of my books:

The Devil and his Legacy - November 12

We're All Criminals - November 23

Thanks for checking in! Don't forget to like, share and/or subscribe to my YouTube channel!

Have a great November!

Mima