Why Jorge Hernandez is a fan favorite? 🤴🏽(Updated)

Jorge Hernandez has quickly become a fan favorite for many reasons. When asked, most readers comment on several things that stand out about this character despite his devious side, (although some people seem to like that too 🤭) he has some characteristics that make him quite appealing.

To begin with, Hernandez is a bold, powerful heavyweight in the criminal world. Remember that he's survived 20 years in the cartel, which is a massive accomplishment. If Mexican news and documentaries have taught us anything, it's that the cartel life is dangerous. However, all that aside, let's look at when this character joined the gang so you can have a brief introduction.

Fans of this series will recall that Jorge Hernandez came along in the latter part of Always be a Wolf. He popped in and out of the book but essentially took over the series as the protagonists in The Devil is Smooth Like Honey. He continues to lead the series. 

Fans enjoy this antihero, alpha dog character simply because he is strong, confident, and unapologetic. His loyalty lies with his close friends and family, which is something many people appreciate. He would do anything for the people he loves: literally, anything. He's very passionate about life and goes after what he wants with complete confidence that he will get it. It is probably because of this arrogant insistence that he is so successful.

Of course, he also has a surprisingly sensitive side when it comes to his family. His daughter will often tug at his heartstrings, as does his wife, which we don't expect from a gangster-type character. You know where you stand with Jorge Hernandez. He never hides how he feels. 

He is the king.

I just published my first book! 😄What do I do next? 🙀 (Updated)

I've had people approach me after publishing their first book because they're unsure of what to do next. Many authors spend so much time working on their book and figuring out various details that they sometimes feel uncertain of how to proceed once the book is out.

When you're new to the industry, it can be stressful trying to figure out what is and isn't a good idea. I would be cautious of any site that guarantees more followers or gives you over-the-top promises (at a price) to promote your book. I've personally never paid for any of these services. I have had them approach me repeatedly, often hounding in emails and phone calls. I would avoid giving books away in exchange for reviews because even though people may agree to help you out, in my experience, many don't follow through. I also wouldn't recommend you pay a large amount of money for marketing. There are lots of free resources that I would try out first and see how it goes. And speaking of which, here is my list:

1. Press release. Don't know how to write one? Look it up online. Where do you send it? I would send it to your local media, free newspapers, and places that deal with writers or the arts. You may or may not get a lot of bites, but regardless, you're showing off your new book, and you never know who's paying attention.

2. Social media. I think that is a given. I'm having a love affair with Twitter, but I also use and enjoy Facebook, Instagram, YouTube, and Rumble. Make sure you post regularly, reply to comments, shares, etc, and be consistent.

3. Create a website. It can be super professional, but there are also a lot of free sites out there you can try out. It simply gives people a way to find you online.

4. Try to get your books into libraries, especially in your area.

5. Join Goodreads. Create an author profile and share your books. Follow other authors, start a list of books you want to read, and there's also an option to have giveaways. 

6. Get reviews. This is often easier said than done, but it helps you out.

7. Work with other authors. Sometimes you can exchange books and write a review for each other. Of course, you can always be creative and think of other ways to promote one another.

8. Videos. Join YouTube, Rumble, TikTok, Facebook and talk about your book so people can learn about it. I would also recommend writing a blog. This gives people a chance to learn about your book and you too.

Of course, these are just a few ideas. Some people like to introduce their books at library events, book launches, etc. 

The one thing I spend money on is having bookmarks made. I include images of my covers with links to my website and social media. This is a terrific way to connect with new readers, and who doesn't love a free bookmark?

Do I need to read the entire series to understand the new book? 🧐 (Updated)

People often ask me if they need to read my entire Hernandez series to understand my latest book. The answer is no. 

To begin with, I attempt to write each novel as standalone as possible. I want people to be able to pick up the most recent book and read it with ease and no confusion. For this reason, I often refer to previous events from other books, in short, digestible descriptions. This gives the reader what they need to know without too much detail.


Essentially, I want the reader to understand the context of the book without having to wade through the previous storyline. I've done this many times and find it's the best method to keep everyone happy. It also gives them some clues to older books and maybe entices them to check them out too.  

The interesting thing about this series is that the first couple of books (We're All Animals and Always be a Wolf) center on the character Chase Jacobs, who tends to be slightly naive about what kind of world he is entering. A young man from rural Canada, his eyes are slowly opened up to the crime world he has joined.

All my books since have Jorge Hernandez as the protagonist, and while Chase is trusting and gentle, Jorge is strong and defiant. It's interesting because you get to discover the contrast between the two characters, but you can finally see the flip side of the story as you enter the criminal element of the story. I love that there is a slow discovery in the series, allowing the reader to see how someone unexpected might get pulled into this dark, underground world.

Of course, I explain this much better in the accompanying YouTube video. 👇🏼

How music has become my co-writer 🎼 (Updated)

I often talk about how each of my books has a 'soundtrack' that inspired me during the writing process. These aren't songs that I select but more like the other way around. I often wonder why specific music grabs me during the writing process and won't let go until the book is finished. Not that I don't like or listen to these songs after that point, but they are no longer in the forefront of my mind.

It started with my first book, Fire. Of course, it made sense since that music was prevalent since the book was about the music industry. However, this pattern continued. One example is with We're All Animals. While writing this book, I couldn't get Pink Floyd's music out of my head. The funny part was that I hadn't been a big fan until that point. Suddenly, I was listening to their music non-stop. It was a powerful force while writing the first book in the Hernandez series. 

It's actually to the point where hearing certain songs will automatically make me think of the chapter in one of my books that it inspired. I guess it's no different than how most people connect certain music to periods of their lives, memorable moments, or an emotion. Except, of course, those are real things and not made-up people in a story. 😊

The fascinating thing about the process is that the topic of a song is often different from the scene I see in my imagination. For example, a song could sound very seductive but inspire a murder scene in my book or....well, vice versa. 🙄 It happens. There's something about certain songs that has the power to pull a story from a dark place in my mind. I'm not sure what causes it, but it works for me. 

Why is my writing becoming more political? 😤 (Updated)

My first book Fire was about a rock band struggling with the pressures of sudden fame. Although I touched on a few dicey topics back then, it was nothing compared to subjects I've dealt with in my last few books. As time moves on, my subject matter tends to get more controversial. 

My motivation for becoming more political in my writing isn't because it is trendy or because I feel it might capture some attention. Like most topics brought into my books (which include racism, government corruption, Big Pharma, and more) I feel passionate about their impact on society. It's the subjects that I have strong views on that creep into my writing.

As a writer, I've always felt that what I do is observe the world and then express what I see. I think now, more than ever, it's important to create art that makes people think. It's not that I want to change anyone's opinions. I hope that through my writing, I can provoke new ideas, and perhaps some people will look at things from another perspective.

My latest few books have become political and the protagonist, Jorge Hernandez, has fascinating opinions on politics. The ironic thing is that he's a criminal, and therefore, his views are vastly different from the status quo. I have to admit that they certainly give you food for thought. And with everything going on in the world today, maybe that's not such a bad thing.

How to make your book stand out on social media 💻 (Updated)

Sometimes you have to be very creative when promoting your book. Depending on the subject matter, your resources, and the expected audience, you might want to consider various methods to capture some attention. Although the media is probably the best way to get noticed, it's sometimes easier said than done. Taking out ads, purchasing bookmarks (although I find this a great form of marketing), and giving away books in hopes of getting reviews can get very expensive.

The beauty of social media is that it's free. Sure, you can pay extra for ads, but that isn't necessary, and if you choose to do so, it's inexpensive. However, for today, let's focus on the free stuff, and I will throw a few ideas at you on ways to show off your book!

First of all, I'm not an expert. I'm just giving you advice from my own experience as an author. Most of what I do is just experiment and see what works. Here are a few things I do:

- Share images of the cover with quotes from the book. This quote could be a jarring comment by a character, a line that stands out, or even a portion of the synopsis. Essentially, you want to give the reader an idea of what they are in for if they get your book. 😉

- Share an image of a review. This shows potential readers what other people are saying about your book.

- Share a blog or YouTube video where you talk about your book. People want to learn why your book stands out.

- Share some images of your most recent newspaper articles (as well as the links) discussing the book.

- Take pictures of your books in various settings; someone reading it, you holding a copy, an animal staring at it with interest. Use your imagination. This is great for Instagram users.

- Answer people's questions. This could be inquiries about your book or a writing question. 

- Announce when your books are in local libraries, bookstores, etc. If you can, take a picture too.

- If you have an upcoming book signing, interview, etc, highlight this on your social media and build excitement about the event.

These are just a few ideas off the top of my head. Sometimes new authors may find themselves overwhelmed and unsure of what to do, so I hope this is helpful. 

Make sure to reply to people who take the time to comment on or share your posts. Last but not least, try to be consistent with social media. If you are too busy to post every day, you can usually find tools online to schedule ahead. 

Social media should be fun and interactive...so be cool! 😎

The Jorge Hernandez BLOG 🙀 (Updated)

Jorge Hernandez checked into my seventh book, Always be a Wolf, and essentially took over. There was no way he couldn't have become the protagonist because his presence was much too strong to be a secondary character. The Mexican-Canadian was charming, powerful, and dangerous. Unlike other antiheroes in books and television, we weren't just viewing his forceful side but getting a peek into his everyday life. As it turns out, even this was anything but boring.  

I decided to write a blog from this character's perspective because I wanted to introduce him to those who haven't read my Hernandez series yet. I've only written a few posts so far, but I plan to continue to add more in the future. I hope that it gives people an inside view of his life, and unlike my books, it's written in a first-person perspective, hopefully creating a more personal connection between the reader and the character. 

We follow Jorge's journey through the series. Learn more HERE.