The beauty of social media is that it's free. Sure, you can pay extra for ads, but that isn't necessary, and if you choose to do so, it's inexpensive. However, for today, let's focus on the free stuff, and I will throw a few ideas at you on ways to show off your book!
First of all, I'm not an expert. I'm just giving you advice from my own experience as an author. Most of what I do is just experiment and see what works. Here are a few things I do:
- Share images of the cover with quotes from the book. This quote could be a jarring comment by a character, a line that stands out, or even a portion of the synopsis. Essentially, you want to give the reader an idea of what they are in for if they get your book. 😉
- Share an image of a review. This shows potential readers what other people are saying about your book.
- Share a blog or YouTube video where you talk about your book. People want to learn why your book stands out.
- Share some images of your most recent newspaper articles (as well as the links) discussing the book.
- Take pictures of your books in various settings; someone reading it, you holding a copy, an animal staring at it with interest. Use your imagination. This is great for Instagram users.
- Answer people's questions. This could be inquiries about your book or a writing question.
- Announce when your books are in local libraries, bookstores, etc. If you can, take a picture too.
- If you have an upcoming book signing, interview, etc, highlight this on your social media and build excitement about the event.
These are just a few ideas off the top of my head. Sometimes new authors may find themselves overwhelmed and unsure of what to do, so I hope this is helpful.
Make sure to reply to people who take the time to comment on or share your posts. Last but not least, try to be consistent with social media. If you are too busy to post every day, you can usually find tools online to schedule ahead.
Social media should be fun and interactive...so be cool! 😎
