Jorge Hernandez vs. Big Pharma 💊

One of the most prevalent themes in my Hernandez series is the ongoing battle between protagonist Jorge Hernandez and his nemesis, Big Pharma. It's a fight unlikely to end anytime soon but will only grow as tension grows with each book. 

The premise behind the Hernandez series is that Jorge was once a cartel leader in Mexico. Through a miracle, he never ended up in either prison or dead, but instead relocated to Canada to start a legit business. Once here, Jorge often is ranting how as a cartel boss, he was always running from the law, but Big Pharma is also responsible for people becoming addicts but can do so legally and have no repercussions. Also, he takes over the Canadian pot industry (House of Pot) only adds to the ongoing battle between the pharmaceutical industry and Jorge Hernandez. 

Jorge is a respectable businessman to the public, but behind the scenes, he's part of an ongoing war with Big Pharma, and things often get bloody. 

Learn more about the Hernandez series HERE.

A different kind of crime series

Summing up my Hernandez series has never been easy. It's about criminals, but it's not the kind of criminals that will steal your car. It's about gangsters, but not the kind of gangsters that will take over an area and demand fees from local businesses. It's about a former cartel boss but not the cartel boss currently involved in illegal activities like transporting drugs. The crimes involved in my series are more vigilante justice than anything else. 

The thing is that Jorge Hernandez started in criminal activity and moved on the legal businesses in Canada. How he goes about doing so, however, often isn't so legal. His method of dealing with those who get in his way or cause issues for his family is very much in step with what he would've done in his cartel days. Things can get very bloody. 

Jorge Hernandez is all about control. He controls people and situations and intimidates those who try to go up against him. Hernandez knows this is the key to owning an empire. All the money in the world won't make people do what he wants, but fear is a powerful influence. 

Start in one place and end up in another 😯

Just as with life, sometimes things in fiction can take an unexpected turn. If you follow your intuition and, more importantly, follow your characters, you might find yourself somewhere you didn't expect.

The most important thing for me when I'm writing, is to follow my instincts. I never stray from this rule, but if I do, I hit a wall. Characters need room to grow and room to move. Sometimes, the place they go may not be what you expected when you start to write a chapter, but this can also take you to some very interesting places. And the way I look at it, if you're surprised where things go, chances are good the reader will be too. 

What does this mean exactly? And more so, how do you 'follow your instincts' when writing?

To begin with, I've always said that when you sit down to write a chapter, it's important that you have a quiet (unless you listen to music) environment. This helps you keep focused and in tune with your inner voice. Writing shouldn't be something you overthink. It should flow and be natural. You shouldn't think about what you have to do later, what's going on outside your window, or what's on Facebook. You need to focus. 

I never really outline chapters. I have very general notes and an idea of where things will end up. If I'm lucky, I might know where my starting point is, but from there, things can go anywhere. For example in my Hernandez series, I might have the protagonist Jorge head out the door in a rage, prepared to kill someone. However, what will he find when he gets there? What will interrupt him along the way? 

Will his plans change? 

Will he kill more than one person? 

Will he be in danger? 

Remember, as the author, you're with your character every step of the way. You're jumping in that vehicle and flying down the road. You're walking in that dark room and looking around. You're the one that discovers he forgot his gun at home. 

I'm joking. He never forgets his gun at home. 

Writing should be an adventure, not an overplanned itinerary. See where it takes you, and don't worry if it takes you somewhere you hadn't planned. 

April 2022 newsletter 🐣

Here we are again! Another month has slid by, and it's time for my latest monthly newsletter.

There isn't a lot to report for this month. I've been busy with a couple of projects. The first one is to update and edit my blog account. This has been an ongoing and tedious project, but it's getting close to the end. I've also been adding my video catalog to Rumble. Again, it takes time, but I'm slowly updating these two things. 

...and of course, I'm writing another book. I'm about 11 chapters into it. 

I only have one new video/blog this month:

The protagonist's point of view 👀

Video

Blog

And last, but not least, here is this month's book birthday! 🎂

Always be a Wolf - published April 25, 2017

Why do I pick certain book titles? 📇

Most of my book titles aren't selected just because they grab attention or suit the book, but also because they sometimes make a statement that I think is relevant. It might say something about human nature, the world we live in, or be a belief that I have about the world. 

I'll let you be the judge. Here are a few titles to consider:

Psychopaths Rule the World 

Do I have to explain this one?

We're All Criminals

Isn't there a 'bad' side to all of us? Do we not all have a dark side?

We're all Animals

In essence, we are all animals. Do we not have natural instincts that relate to those of animals? Are people all that different from one another?

Always be a Wolf

A quote throughout the series is; in a world full of sheep, always be a wolf. That seems pretty relevant in our times.

In the end, I guess it depends on the author's style and motives. Maybe they want a silly title that shows a lighthearted side to their writing. Then again, they might want something dark that suggests murder, crime, or horror. For me, my motive as a writer is to make people think. I guess I feel that if I can't get them to read the book, maybe I can accomplish this (to some degree) by demonstrating my titles. 

October newsletter 🎃🎉

It's the spookiest month of the year and that fits right in with my Hernandez series which doesn't need a special occasion to play the evil card. Jorge Hernandez is pretty good at terrifying people throughout the year. 

Let's check out what was new in September!  

To start with, I had an awesome article about my writing in the local newspaper - check out the article here (I believe you can sign up for FREE or click on the image in this newsletter and read it from the photo). It was probably one of my favorite articles about my writing and I was very excited when I read it.

Anything else?

I have one new video/blog to share with you:

How do I meet my characters 🤝

Blog 

Video

Last, but not least, I've added a new feature called BOOK BIRTHDAYS! With this, I will showcase whatever book has a 'birthday' for that particular month. For October, A Spark Before the Fire turns 10!! 🥳 This wasn't my favorite of my books, however, it was fun to write. Here's a quick review of what it's about:

Jimmy Groome never really believed that his life was worth anything. An overweight and unpopular teen, it takes a suicide attempt to bring a traumatic childhood experience into sharp focus. With some encouragement from family and a counselor, Jimmy picks up a guitar and it quickly becomes obvious that he has a natural talent. After losing weight and joining a band, Jimmy goes from being a shy and insecure child to an outgoing and self-destructive young adult. In a world where sex, drugs, and rock n' roll go hand in hand Jimmy’s future is uncertain.

In this prequel to Fire, we follow Jimmy Groome on his dark path, where he decides if he'll ignite the fire inside - or if he’ll let it burn out and fade away.

Thanks for the support!!

Mima 🌸

September Newsletter 🍁📰

Thanks for checking out my September newsletter! I only have a few things to report for August, so let's get started.

Most of my focus in August was on promoting my latest book, Psychopaths Rule the World. Hopefully, I've done so with new and creative ways to capture people's attention and interest. It's a struggle when you're up against famous names, but I do my best to let people know about my books. I'm currently contacting various libraries throughout the world. And of course, I'm also writing my 16th book. With working full-time, it's been a challenge, but I hope to have another book out this year.

Another project I've been working on is updating all my older blogs (eventually, I may do the same for my videos) so, I only have one new video/blog to share with you:

How Jorge Hernandez always gets what he wants 😱

     Blog

     Video

This is part of the Hernandez series of videos. For the complete playlist, go HERE. Don't forget to subscribe to my channel 😬

Have a wonderful September 🍁

Mima

Let's talk about the Hernandez series ☠️

A former Mexican narco transitions into Canadian life with family, politics, and business while holding tight to his ruthless, criminal ways. Meet Jorge Hernandez.

Starting with We’re All Animals we follow naive Chase Jacobs from small-town Alberta to the big city, where he unknowingly is employed by a group of sinister characters. The truth slowly reveals itself in Always be a Wolf, but a horrific tragedy rocks Chase’s world, and quickly discovers that his new family will do anything for him. Anything.

Jorge Hernandez takes over as the protagonist in the third installment of the series,  The Devil is Smooth Like Honey. The beloved character is bold, blood-thirsty, and always gets what he wants because he sees no boundaries. Nothing and no one stands in his way. 

In A Devil Named Hernandez  Jorge is muscling in on the Canadian legalized pot industry but is distracted by enemies that crop up to threaten someone he loves. Do they really want to dance with the devil?

The collusion, corruption, and murder continue right through to And the Devil Will Laugh where he successfully takes over the pot industry despite a few obstacles that get in his way…but isn’t there always some collateral damage?

In The Devil May Lie,  Jorge Hernandez is groomed for Canadian politics with hopes of saving one of the major political parties after a public uproar. Will the Canadian political landscape ever be the same again? 

In The Devil and his Legacy, Jorge Hernandez starts to questions his own legacy after one of his foot soldiers is murdered. He opts for a simple life but will the simple life opt for him?

In She Was His Angel, Jorge uses his political influence to cripple his nemesis Big Pharma while simultaneously backing the incriminating docuseries Eat the Rich Before the Rich Eat You. Jorge might win the battle but can he win the war?

When a cop has the nerve to show up at his door and harass Jorge in We’re All Criminals, his fury quickly ignites. While Jorge wants to exhibit his power and publicly taunt the police, his family fears that he may have pushed too far this time. 

Subplots, conspiracy theories, and a cast of characters that will jump off the pages. 

Loyalty above all. There are no exceptions.

For more information on all these books, click HERE for a complete synopsis.  Watch the playlist on YouTube.

The first paragraph of We're All Criminals ☠️(Updated)

The first paragraph of a book should be inviting and yet give the reader a sense of the theme ahead. It should be catchy and provoke thought. Most of all, it should invite the reader to keep reading. 

If I pick up a book and find myself confused, bored, or talked down to in the first paragraph, it is unlikely I will continuing reading. I find it very annoying when authors demonstrate themselves as writing elitists in the first paragraph, forgetting that they are trying to impress the average reader, not their university professor. Does that mean that everyday readers want books dumbed down? Of course not. However, they also want a comfortable read that is smooth and welcoming. 

As an example, this is the first paragraph of my book, We're All Criminals. 

Freedom is the trademark of humanity. To those in a prison cell, confined to a hospital bed, or trapped in their figurative coffin, there is nothing more beautiful than freedom. We’re all animals, and as such, it’s in our nature to claw our way out of any trap we feel locked in because the light of freedom shines much brighter after it has been lost. We will fight for it. We will beg for it, and if we have to, we will kill for it.

No one appreciated freedom more than Jorge Hernandez. As a former Mexican cartel leader, he had managed to escape both death and prison, something he recognized as a rarity for his kind. Now in his 40s, he was blessed with a beautiful family and lived in Canada. As the CEO of Our House of Pot, Jorge had the monopoly in the legalized marijuana industry. To the outside world, he was a charismatic Mexican-Canadian businessman who is relatable and brought jobs to communities throughout the country. But to those who knew him, Jorge Hernandez was one of the most dangerous men in the world and did whatever he needed to get what he wanted.

My goals with the Hernandez series ☠️ (Updated)

If you haven't checked out the Hernandez series yet, you might want to stop by mimaonfire.com to learn about the characters, the books and take a look at all the snappy covers. 😍

As a writer, I have a few goals that I keep in mind, specifically while working on this series:

Diversity. I've covered this issue in previous blogs and videos because it's one of my most important writing goals. Our society is made up of many kinds of people, and this should be reflected in our books. 

Equality. The men are strong. The women are strong. No damsels in distress here.

Theme. Each of my books has a theme that follows the story. For example, my latest book, We're All Criminals, focuses on freedom. 

Social issues. There's a lot going on in the world and, it's important to bring it to the surface to inspect a little more closely or perhaps, show it from a different point of view. 

Snappy dialogue. Each character has a unique way of expressing themselves, which should be reflected in their dialogue. It shouldn't fall flat. 

Subplots. Lots and lots of subplots. People need a lot of balls in the air, or they lose interest. 

Fast-moving. If you're going to write a 900-page book, you better have a hell of a lot of time (like years) or events covered, or people will lose interest by chapter 3. 

These are the key ingredients that help to make the ideal Hernandez soup. 

We're All Criminals - the 9th book in the Hernandez series! ☠️(Updated)

 The 9th book in the Hernandez series is out! Check out the synopsis:

If there is one thing that Jorge Hernandez values as much as power and loyalty, it is his freedom. Despite his countless crimes and acts of vigilantism, he continues to plunge ahead into the 9th book in the Hernandez series, playing by his own rules. While others follow like sheep, Hernandez has always been the wolf, brutally ripping apart anyone who gets in his way.

When a cop has the nerve to show up at his door and harass him, Jorge's fury quickly ignites. However, rather than sinking his teeth into this one victim, he instead takes on the entire herd, deciding to use the second season of his docuseries, Eat the Rich before the Rich Eat You, to expose the dirty secrets and humiliate the Canadian law enforcers. While Jorge wants to exhibit his power and publicly taunt the police, his family fears that this time, he may have pushed too far. 

Even with his freedom in the balance, Jorge Hernandez won't back down. Then again, in a world of blurred lines and uncertain morals, are we all the judge and jury, or are we all criminals?

Get the book HERE! 

Stay in touch with your characters ☎️(Updated)

Sometimes it's a good idea to take a moment to get in touch with your characters to get back up to speed. This could be for several reasons, including if you had to take a break from writing for some time or maybe you're feeling a little disconnected from your characters. Let's face it, life can interrupt the little fantasy world you've created, and it's sometimes difficult to get back on track.

So what do you do?

I write notes about each character and consider what's going on with them during different points in the story. What are they feeling? Do they have an issue that's been on their mind? How are they getting along with other characters? What are their fears or worries? What have they done recently or plan to do in the future? 

Catching up with your characters is similar to catching up with old friends. You want to get a sense of where their headspace is or what's going on in their lives. However, just like everyday people, some characters are more forthcoming than others. You may hit a few walls at times, and if that's the case, you have no choice but to accept it. 

Remember that your characters are the blood in the veins of a story. Regardless of how great the concept unless the characters are relatable, likable, and compelling, the reader might lose interest. For that reason, staying in touch with your characters is an important element in the writing experience. 

Why my characters color outside of the lines 🎨 (Updated)

We live in a world where many prefer we all obediently follow the rules without causing a fuss, but when it comes to my unruly characters, the likelihood of this happening is slim at best. I would even say that coloring outside the lines is their goal rather than an exception.

In the writing world, publishers prefer that artists produce a 'sure thing'. In other words, something that's guaranteed to sell while taking minimum risks. Risks, of course, would be coloring outside the lines and producing work that may not necessarily connect with or be approved of by the majority of its potential audience. That's why we have so many lukewarm, barely funny 'comedy' shows on television now. That's why so many books vaguely remind you of something you already read. That's why so many people complain that modern music all 'sounds the same. It's safe. 

Then you get writers like me who don't conform to the rules. I've described my characters as counterculture, therefore not going with the usual social 'norm'.  As my character, Diego Silva always says, "In a world full of sheep, always be a wolf". This is the kind of idealogy that makes my characters stand out and hopefully makes them as fun and interesting to read about as they are to write.

She Was His Angel ☠️(Updated)

From my press releases: 

The Canadian author known as Mima published her 13th book (9th in the Hernandez series). The book is titled, She Was His Angel. 

A former Mexican narco transitions into Canadian life with family, politics, and business while holding tight to his ruthless, criminal ways. Meet Jorge Hernandez.

Power-hungry CEO of Our House of Pot, Jorge Hernandez, holds tight to his ruthless ways in the 8th book in the Hernandez series when he decides to take down the pharmaceutical industry in one powerful swoop. The man once known as the Mexican cartel leader El Diablo isn’t satisfied controlling the monopoly in the Canadian marijuana industry but wants to make Big Pharma squirm under his thumb. Using his political influence to cripple his nemesis, while simultaneously backing the incriminating docuseries Eat the Rich Before the Rich Eat You, Jorge might win the battle, but can he win the war? 

Recognizing that he’s started a bloodthirsty game of cat and mouse with a sinister opponent, Jorge enlists the help of the only person that he considers his equal. Former assassin Paige Hernandez, one of the most dangerous women in the world, takes on her husband’s advice to do her worst. But when an unexpected adversary forces her hand in a no-win situation, Paige is left with a heart-wrenching decision of who will live…and who will die.

When the couple unites forces, they discover a bloodbath overflowing in deception and disloyalty that shakes them to the core. Together with Paige, Jorge fights their enemy to the end because he is the devil and she was his angel.

This book centers on celebrating strong, powerful women who can take on the world. I also use this platform to resurface many stereotypes that women encounter throughout their lives, as well as the struggle of balancing family and work....and of course, in Paige's case, murder.

Why I write books at the same pace as a tv show 🙀🔪📺(Updated)

If you pick up a book published 100 years ago, you'll immediately see a noticeable difference from a modern novel you'll read today. Perhaps it's the elaborate descriptions that were more important in a time when people had time to relax with a book and slip into a magical world. Remember this was before television, the internet, and Netflix, so people didn't have as many options for entertainment. Therefore, they appreciated these details.

Not to say that descriptions are no longer important, but today, people don't have time and want to dive right into the story. Also, readers want to participate in the process more than ever before. What I mean by that is that they like to imagine what that hot guy looks like rather than the mentally exhausting process of etching out his face according to your five-paragraph description. I'm exaggerating a bit but, if you're an avid reader, I know you've stumbled on this at some time. If a reader is overthinking something from my book, I prefer it be the plot, the crucial points or concept brought up by characters and not the specific, exact details of someone's face, the room they just walked into, or the garden behind their house. For example, when I refer to a luxurious hotel suite, I think most people have a pretty good idea of what that entails. I don't need to give too many specific details. 

It's hardly a secret that people have short attention spans. I was thinking about this article and had my attention diverted about seven times, so I'm hardly the exception to the rule. Rather than diving into this blog, I  thought about the television show I watched last night, conversations I had yesterday, and what I anticipated to happen later today.

In other words, readers appreciate a fast-paced book. It keeps them turning the pages. As a writer, it keeps me wanting to continue writing them too. I get bored if things aren't moving quickly, so I think that is a sign that my readers would too. Not to mention, that I see each book like a movie or television episode playing in my head. The trick is to keep caught up with my characters. Those bastards move fast! 😂

Let's talk about Maria Hernandez 🌸 (Updated)

She's feisty, strong-willed, and bold; some might even say, she's just like her father. Meet Maria Hernandez.

We first meet Jorge Hernandez's daughter in The Devil is Smooth Like Honey and, she continues to be one of the most popular secondary characters throughout the series. Unlike a lot of children in books, Maria isn't falling into the background. She has many storylines of her own, which form into intriguing subplots.

With a flair for the dramatic, Maria has often been involved in creative pursuits such as acting and music. Her goal to 'become famous' concerns her father, who believes the world of fame and fortune is a path to misery full of vultures and disappointment. As a strict disciplinarian, Jorge often is abrupt and harsh with his daughter in tone, causing his wife Paige to swoop in and remind him that this will not support his goal to be closer to his daughter.

It's an ironic twist when readers learn that Maria is a victim of bullying. While her father is a blood-thirsty and aggressive criminal, he feels powerless when his daughter is a casualty of other kids. Then again, where Maria starts as a victim, she often goes overboard when she retaliates, indicating that she is a chip off the old block. Needless to say, Jorge spends a lot of time in the principal's office, often yelling at school officials.

As much as she likes to see herself as a grown-up, Maria still carries the innocent eyes of a child that adds contrast to the books while bringing out the softer side of all other characters in the series. She often shines a light on the heart of Jorge Hernandez, showing that as much as he's a criminal without a conscience, he's also a father that loves his children more than anything. ❤️ ❤️

What is the crazy concept behind my series? 😱(Updated)

Murder, blackmail, and conspiracy theories are frequent themes in my books, but why?

I'm going to tell you right from the get-go that my motivation as a writer has always been to make people think. That's not to say that ideas that spring up in my books are always cute and cuddly; I do like stirring up the question 'what if' in the back of people's minds.

One of the comments that my character Diego often says in my book series, is that in a world full of sheep, always be a wolf. Of course, this suggests that they believe people to be mindless followers. They constantly point out situations where people simply aren't paying attention to the world around them. Not to suggest that this theory is true, but we certainly can't deny that many people are overwhelmed with life and aren't always paying attention to trends in the news. In reality, the better way to explain it would be 'in a world full of information overload, many people don't have time to take it all in.

I enjoy challenging my readers and making them consider various topics. Whether I'm showing an example of racism, bringing up a conspiracy theory or some other 'what if' scenario, or simply reflecting something we're witnessing in the news, I love the idea of a reader rolling new concepts or ideas through their mind. It isn't that I want to make everyone paranoid but simply more aware.

Have you ever watched a movie, television series, or read a book that made you stop and consider something you hadn't thought about before? If so, that writer has done their job.

OMG! I finally fit into a genre! 😝(Updated)

For all the times I complained about not wanting to be stuck in a genre, I've finally found the perfect one!

Ever since my first book, I've never been comfortable classifying any of my books into a specific category. Nothing ever quite fit. There was romance, action, suspense, murder, dark humor, and even some vampires thrown in a couple, but none of these specific genres felt right. It was as though all my books included so many things that it was difficult to categorize them properly, so I chose instead to toss everything into the 'dark fiction' category. It seemed like the most accurate, if not the ideal category.

Recently, I stumbled across the concept of counterculture, and I was immediately intrigued. What was that exactly, and why did it sound so appealing? As it turns out, counterculture tends to be a way of life that goes against social 'norms'. This demographic rejects 'conventional' society choosing instead to live by their standards. 

This grabbed my attention.

In my first two books (Fire and A Spark before the Fire), my characters reject society's values by striving to become rock stars, which in itself tends to be a very counterculture lifestyle.

In my third and fourth book, The Rock Star of Vampires and Her Name is Mariah, I tackle the underground world of vampires. You can't get much more counterculture than that, can you?

Maybe so.

In my current series, my cast of characters tends to go against pretty much all social norms. They make their own laws, follow their own rules and do so without a second thought. Murder, corruption, collusion, and torture are engrained into their lives as if they were the most natural thing. That's pretty counterculture.

My books finally have a home, and it's pretty awesome.

How do you write books so fast? 🙀(updated)

One of the most common questions I get asked is how I write my books so fast. I've been fortunate enough to average a couple of books a year for the last 2-3 years, but now that I'm working more frequently, this might change in the future. Of course, the fact that I'm currently writing a series helps too. This makes it easier to pick up where I left off, rather than creating a whole new group of characters and storylines.

I work full-time plus have a casual job, so I must plan my time carefully. Depending on my work schedule or what I have to do, I organize everything accordingly. I get up early to write (6 a.m) on my days off or when I have later shifts. Other tasks like recording videos, writing blogs, and social media have to be planned around everything as well; it's not easy, but I manage to make it happen.

I write one chapter per day. I try to avoid stopping halfway through because it's hard to get back into the same headspace if I walk away and return later. Editing takes longer and is much harder to schedule because some chapters are easier to get through than others, and of course, there are many rounds of editing before I can upload my book to the publisher. Meanwhile, when I'm finishing a book, I also have to start thinking about what I want for the back cover synopsis and, of course, the front cover image. Both involve marketing as much as creativity, so there are a lot of factors to consider. 

It's essentially up to me how much time I want to dedicate to my writing, and therefore, it's also up to me to make the best of the time I have each day. It's really about organizing your time in advance and being self-motivated. 

Start your book with a bang! The importance of chapter one 🤩(Updated)

Chapter one is your chance to grab readers by the throat and make them want more!

We see it all the time in television show pilots. It's up to that original episode to captivate its audience and make them come back for another week. Something has to shake things up to create an interest with the viewer, and books are no different. 

So what do people want to see? It depends. Some people are drawn in by action, adventure, drama, violence, and sex. Others might be intrigued by characters, unexpected events, or perhaps the protagonist is going through something that connects with the audience. The main point is that the start of anything, whether it be a movie, book, or television show, must make the reader or viewer want more.

I always say that chapter one should start in the middle of something relevant to the rest of the story. And the Devil Will Laugh begins with the protagonist and his associate are visiting the (soon to be) editor of a newspaper. Their goal is to sway him to write articles in favor of himself and the political candidate he is backing. Meanwhile across town, the protagonist's wife is murdering the current editor, who didn't go with his wishes. This ties in with the rest of the book because violence and media manipulation are a huge part of the story. Also, this is in the middle of an action. I didn't start chapter one with the characters discussing their plan to bully the media or the protagonist having breakfast before leaving the house. I jump right into the action.  

Catching a reader's attention is very important. With so many other books, the Internet, and of course, Netflix as ways to be entertained, readers can easily pass up on your novel and move on to something else. Instead, give them a reason to not put your book down.