When you're new to the industry, it can be stressful trying to figure out what is and isn't a good idea. I would be cautious of any site that guarantees more followers or gives you over-the-top promises (at a price) to promote your book. I've personally never paid for any of these services. I have had them approach me repeatedly, often hounding in emails and phone calls. I would avoid giving books away in exchange for reviews because even though people may agree to help you out, in my experience, many don't follow through. I also wouldn't recommend you pay a large amount of money for marketing. There are lots of free resources that I would try out first and see how it goes. And speaking of which, here is my list:
1. Press release. Don't know how to write one? Look it up online. Where do you send it? I would send it to your local media, free newspapers, and places that deal with writers or the arts. You may or may not get a lot of bites, but regardless, you're showing off your new book, and you never know who's paying attention.
2. Social media. I think that is a given. I'm having a love affair with Twitter, but I also use and enjoy Facebook, Instagram, YouTube, and Rumble. Make sure you post regularly, reply to comments, shares, etc, and be consistent.
3. Create a website. It can be super professional, but there are also a lot of free sites out there you can try out. It simply gives people a way to find you online.
4. Try to get your books into libraries, especially in your area.
5. Join Goodreads. Create an author profile and share your books. Follow other authors, start a list of books you want to read, and there's also an option to have giveaways.
6. Get reviews. This is often easier said than done, but it helps you out.
7. Work with other authors. Sometimes you can exchange books and write a review for each other. Of course, you can always be creative and think of other ways to promote one another.
8. Videos. Join YouTube, Rumble, TikTok, Facebook and talk about your book so people can learn about it. I would also recommend writing a blog. This gives people a chance to learn about your book and you too.
Of course, these are just a few ideas. Some people like to introduce their books at library events, book launches, etc.
The one thing I spend money on is having bookmarks made. I include images of my covers with links to my website and social media. This is a terrific way to connect with new readers, and who doesn't love a free bookmark?
