Why do you need a sharp book cover? 😉(Updated)

Book covers should symbolize the pages inside, but how much of an impact do they make? Do we judge a book by its cover?

I spend a lot of time thinking about my book covers and choosing the best option. Like everything else, I often overthink it, but in general, a cover must give an overall feel of the story inside. For example, many of my books have a dark, sinister vibe that is captured on the cover. These days, I write about criminals, so you wouldn't expect to find an image that is bright, cheery, and fun. It wouldn't make sense. It would be misleading and send the wrong message about the story and the characters involved.

Book covers should speak to their potential audience. To me, if something captivates them in the imagery, chances are it represents a curiosity about what may be in the pages. Much like a movie poster, a book cover should leave you with a sense of what to expect. Colors, the specific images, and the title create an impression and should cause the potential reader to be intrigued and want to sink into the pages.

A perfect example would be my Hernandez series. The protagonist is sinister, powerful, and dangerous. Both the covers in this article will show you the connection to this theme. I lean toward ominous imagery. I also have bright colors that are eye-catching and attractive against the black background. This is what captivates your audience.

In the end, each author has to decide which cover best represents their book while at the same time considering the marketing aspect and what will sell. It can be a difficult balance but is necessary when publishing a book.

How strong characters make us stronger 💪🏼(Updated)

Have you ever tried to emulate a strong character on television, from the movies or a book? Are we more drawn to characters representing the kind of person we want to be, or do we prefer characters that remind us of ourselves?

I think it's safe to say that the answer to both these questions is probably yes. We often connect with those who remind us of ourselves, but I think there's also a side of us all that seeks out characters that demonstrate the person we would like to be, especially when they are more strong and powerful.

Of course, this is just a theory of mine, but you have to admit, it does make sense. When we consider some of the most admired characters in television, movies, and books, most are admired for their strength and ability to withstand anything thrown at them. In a way, it gives us hope. If our favorite character is resilient in the worst circumstances, then perhaps we can be too.

Regarding my series, many readers have told me that they admire Jorge Hernandez for his strength and boldness, regardless of the situation. He is fearless, powerful, and without a doubt, not someone you want to piss off. Who wouldn't want to have those kinds of traits? After all, life has a way of stepping on us all from time to time, so we find assurance knowing that there are powerful people out there that can withstand anything - even if those powerful people are fictitious characters.

Do you have a character that you've admired for their strength? If so, who is it? I'd love to see your thoughts in the comments.

Should you read your own books? 😳 (Updated)

After revising, editing, and rereading your manuscript a million times before publishing, you might think the last thing you want to do is to pore over it again. However, there are many benefits to reading your book after its release.

Let's start by getting the negative stuff out of the way. One reason to curl up with your own book is to find errors. I'm not suggesting you 'proofread it' again, but take note if you notice anything that you might've missed during the editing process. Do you see something you should've added or could've taken out?

Of course, we're all a work in progress so reading your book also allows you an opportunity to see things you can improve. What would you do differently in the future?

At the same time, don't forget everything you've done right! What stands out about your book? Did you write snappy dialogue? Was there one particular scene that stood out? What grabs your attention? Try to see it through the reader's eyes. Don't be your worst critic but remember to pat yourself on the back for what you've done well.

And finally, why not read your book? You've worked hard, so why not snuggle up with a hot drink and get lost in the fantasy that you created.

The Devil and His Legacy 🦁(Updated)

If you enjoy reading about criminals, corruption, and collusion with some murder and mayhem thrown in, you might want to pick up The Devil and His Legacy, the 7th book in the Hernandez series. If you haven't met Jorge Hernandez yet, be prepared for his unapologetically brutal tactics that have both ended and ruined lives. Here's the official explanation for the series:

A former Mexican narco transitions into Canadian life with family, politics, and business while holding tight to his ruthless, criminal ways. Meet Jorge Hernandez.

This series includes:  

We're All Animals
Always be a Wolf
The Devil is Smooth Like Honey
A Devil Named Hernandez
And the Devil Will Laugh
The Devil Will lie 
The Devil and His Legacy

Here's a quick synopsis of the latest book:

The Devil and His Legacy

In the six months since the murder of his trusted comrade, Jorge Hernandez is left questioning his own legacy. While many will remember him as a loving father, loyal husband, and the aggressive businessman who took over the Canadian pot industry, others will forever see him as the predatory, blood-thirsty criminal that tore apart his enemies without a second thought.

In the seventh book in the Hernandez series, Jorge continues to force his ruthless justice on those who slink from the shadows. Whether it be a ghost from the past that should’ve stayed dead or the insidious threats to the same government he controls, no one can stop The Devil.

In the world of Jorge Hernandez, the timid will become powerful, the enemy will repent and nothing stands in the way of The Devil and his Legacy. 

The story of Miguel 👶🏽(Updated)

There's a very tragic story behind how Miguel Hernandez got his name,  and it's a story that tells you as much about Jorge as it does his son.

Anyone who follows the series is probably familiar with how Jorge Hernandez lost his brother. He often refers to a childhood incident when his older cousin drops by with a new dirtbike. Being a rambunctious thrill-seeker as a child, Jorge automatically decides he's going to take it for a spin. While his cousin is in the house, the twelve-year-old encourages his hesitant brother to join him on the bike, and the two take off. Unfortunately, Jorge is only mildly familiar with how to drive it, and the two end up having an accident where his ten-year-old brother dies.

Broken by this loss, Jorge finds no compassion from his own family. Instead, they blame him for this reckless behavior. His father savagely beats him while his mother looks on. Not only does his family hold him responsible for Miguel's death, but Jorge also blames himself throughout his life. The relationship he has with his parents never recovers, forcing Jorge to become stronger to protect himself. This incident gives us a better idea of why he grows into the man he becomes.

Many years later, Jorge has a son and automatically knows he must name him Miguel. He talks about how looking into his son's eyes heals him. Of course, his sense of protectiveness for both his children resulted from the horrific tragedy of his childhood. His sense of loyalty and family is also very important to him because he lacked in this growing up. In a way, the Miguel story comes full circle.

Do you have a side gig? 🤫(Updated)

I often wonder how many hours I work a week. When I consider both my jobs, my writing, not to mention the countless hours of preparing and creating social media (including this video and blog 😂) I probably would be shocked by the total. 😲

Hey, but I don't mind. This is my passion. I can't imagine my life without my artistic side, and writing happens to be it. For others, it's creating music, dancing, painting, or it may not be a creative side at all. Perhaps you are trying to start a side business that takes some time to establish. This is normal. There's no shame in working while you reach for your dreams.

Having said that there's a lot of misconceptions. The 'overnight success' story is usually just that; a story. Most people work long hours, often for many years, before their efforts start to catch on. This is the rule rather than the exception.

I always tell the story of a woman I used to know while living in Vancouver, who thought I was a fool for 'wasting my time' with writing pursuits. She was clear on the fact that since my first book hadn't been a  best-selling success, it naturally meant that I was putting my efforts into the wrong things. She ridiculed me for even continuing with my writing and suggested I drop it. I instead decided to drop our friendship. I felt that writing was probably the safer bet of the two.

Having said this, it requires work. For example, you can't write a book and then sit on your hands for the next 12 months. You always have to be looking ahead, thinking of new ways to find your audience, and staying on social media so fans and followers can learn more about you. You must manage your time very carefully. When are you at your sharpest? What can you fit into your day? There's usually lots to do, so you need to be diligent and plan ahead.

Do you have a side gig? What are your dreams?

Does my series normalize violence? (Updated)

Anyone who's ever read my books knows there's a body count, but it didn't start that way. You might wonder how it happened.

I always say that this is the series that wasn't meant to be a series, but I can take that one step further and say it became the violent series that wasn't planned. Originally We're All Animals was meant to be a standalone book, but as the story moved forward, it became clear there was much more coming down the wire. With each book, the series grew until it became brutally violent.

The thing is that this isn't so unusual in our society. Many things become normalized over time because they build slowly into everyday life. Things escalate. Smoking starts with an occasional cigarette, often with no intentions of becoming a habit. However, many things are insidious. They grow over time until it becomes the new normal. We regularly see it in our culture, especially in the news. 

The interesting thing I noticed while working on my 12th book is how Chase - the character who has been along this journey since day one - started so naive and shocked by the same violence he later participates in. We see this in the real world too. It's not just fiction.