Be your own media 📺🎙📻 (updated)

I wrote my first book in 2010, and at the time, the idea of getting media attention seemed essential. Having said that, when I finally did get an interview, I was a bumbling idiot when attempting to answer questions. I wanted to sound confident, but I wasn't. I wanted to say how great my book was, but I didn't want to sound arrogant. I quickly discovered that while I had a knack for throwing words together in writing, I wasn't so great at that whole talking thing.

What helped to improve my interviewing skills? My confidence grew after I started to record videos for my YouTube channel. When you record yourself speaking, you quickly catch some flaws upon playback, and this allows you to improve your weak areas while building confidence when speaking with a potential audience. I say potential audience because even though you record a video, it doesn't mean you're obligated to release it. The first few might be cringe-worthy, but that's ok because this is how you learn. How do you think all these well-spoken people in the media first learn how to talk on camera? No one is perfect the first time.

 Of course, the second problem is to get media attention at all. It's pretty easy when you're a best-seller with a big name and massive sales, but when you're new, unfamous, unrich, and untrendy, it's a whole other story. So, what do you do?

I'd recommend you take a stab at writing a press release. If you're not sure how to do so, find an example online and model yours off of it. Then send it to everyone; local, big and small newspapers, television and radio stations, free newspapers, and anyone else that might be interested. The key is to get as many sets of eyes on it as possible. You don't know who might be interested, and you never know who's paying attention.

Do press releases work? With some books I've published, they've resulted in radio and newspaper interviews and other times, one lone paper will contact me. It varies from book to book, the time of year, and other factors that sometimes you often can't predict. Newspapers are often downsizing, or have too many other things taking place at the time, competing for an editor's attention. Don't take it personally.

Whether or not the media contacts you, you have to take the bull by the horns. Write blogs, record videos for YouTube, Facebook, Instagram, or whatever social media you use. Find creative ways to capture people's attention. When you think about it, the media is essentially the loudspeaker that lets the world know what's going on, but we live in a time where we have outlets to do this for ourselves. Social media is powerful, but at the end of the day, so are you.