The first and probably most important factor for me would be to create compelling, 3-dimensional characters. Regardless of exciting plots, intensity, or the concept behind the storyline, if readers aren't interested in the characters, they will eventually lose interest in the series. Readers need to connect with characters, their issues, and heartbreaks. They also need to find them exciting and sympathize with their situation.
I also find that an ambitious or conflicted protagonist also contributes to a series, especially if that character has lots of dragons to slay. When I introduced Jorge Hernandez in the second book in my Hernandez series, that's when things started to pop! This character seeks out and thrives on power and has no issue stepping up or on anyone in his way. For him, control is vital. Of course, it takes time to do these things, which is why the Hernandez series continues to grow.
Of course, you need lots of excitement to keep a reader interested. It's a good idea to introduce compelling secondary characters with their journeys and issues. With lots of stuff always cropping up, it keeps readers from being bored. A mixture of plots and subplots keeps readers turning the page because it may not be the protagonist that captivates them but another character.
I have one last note regarding creating a series. Some people like to figure out an outline before they start, but I would warn to keep them very general, allowing room for creativity and new ideas that might spring up once you begin to write.
And last of all, if you find the idea of writing a series a bit overwhelming, I would suggest you don't think too far ahead. Sometimes you have to see how things naturally flow.
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