Why do I need a newsletter? 🗞 (Updated)

When I first started publishing books, I didn't have a newsletter. The idea of even creating one felt like one more thing that I didn't have time for, and so, I put it off. Eventually, I realized that this was an important tool for getting information to my readers.

So, do you need a newsletter? If you're a writer and have published anything, even a blog, I'd suggest you consider it. If people are interested in your work, they want to keep up-to-date. Direct contact allows you to communicate with fans about what's the latest and the greatest regarding your work. ☺️

One of the mistakes creators make is assuming that if someone is interested in their work, they will automatically check their website, go on their Facebook page, or other social media accounts to keep up to date. Unfortunately, even if people have the best intentions, we live in a fast-paced world, and everyone is busy. So as much as someone might love to read your latest blog about your frustrations with publishers or how you've finished a new book, it might not be on the forefront of their mind either. A newsletter lands in their mailbox and is there whenever they have time to read it. 

So what should you put in a newsletter? Everything! Links to your latest interviews, blogs, new books, images of your latest cover, the synopsis for your novel, YouTube videos you posted, reviews, links to your social media: anything relevant to your writing career. These are some things off the top of my head, so chances are you will have much more creative ideas to make your newsletter come alive.

I also believe that newsletters should be short, sweet, and to the point. If you feel the need to write a longer newsletter, however, be sure to put your main points in bold print to catch the reader's eye in case they are skimming it. Sometimes these key points might make the difference between someone deleting or saving it to read later.

How often should you send a newsletter? There is a school of thought that you should be consistent and weekly, but I think it depends on what you're doing. I try to avoid sending them more than once a month unless a lot of stuff is going on in a short period (this tends to happen the week that a book is published) because people also get pissed off if their mailbox is full. I've unsubscribed to emails that interested me because I was tired of my mailbox being loaded to the brim every day. Also, don't be spammy or push your product too much because that turns people off and causes them to hit the unsubscribe button - and fast!

Are you ready to start your newsletter? Check out MailChimp as an example of free newsletters. There are others available that you can find with a quick Google search.

Remember that people sign up for your newsletter to keep posted. So be consistent and most of all, show gratitude for their loyalty. A simple 'thanks for your support' goes a long way. 😄

Sign up for my monthly newsletter! 

Let's talk about the character Diego Silva 🏳️‍🌈🇨🇴 (Updated)

The character Diego Silva came along at the end of We're All Animals. He's a fan favorite with a very distinct personality.

Diego Silva is abrupt, vocal, and direct, but he also carries this nervous energy, almost as if he's wired on caffeine (and probably is 😄) and can't stop moving. He's known for his sudden, loud remarks, almost as if he has anxiety brewing underneath the surface. Of course, he has an unexpected soft side that sometimes comes out, but it's not something everyone sees and certainly not his enemies.

Diego is the brother of Jolene Silva, the woman who hired Chase Jacobs in We're All Animals. He made a surprise appearance at the end of the book but had such a strong presence that I just had to continue to write about him. The second book in the series, Always be a Wolf, is as much about Diego as Chase, even though he's the protagonist. The book centers on their friendship and learning about Diego through Chase's eyes. It's an interesting interpretation considering that Chase is highly observant and sensitive.

Something that isn't obvious to readers right away is that Diego is gay. He doesn't try to hide it, but it's unexpected due to his lifestyle and associates. I like that Diego is a 'gay gangster' because we are so used to seeing these mobster-type guys as womanizers who attempt to show off their idea of masculinity, whereas Diego breaks that mold in a sense. He is a 'tough guy' like others, but when he's spending time with Paige Noël-Hernandez, his close friend, we often remove this mask to express himself in a more sensitive, gentle manner.

It's also interesting that Diego would end up being close friends with Jorge Hernandez, an alpha male who is in many ways his polar opposite. However, he makes many references within the books as Diego being his hermano or brother, and other than occasionally teasing him about his sexuality, Jorge shows no judgment or prejudice.

There's something special about Diego that draws people to him. Whether it's other characters or readers, I think he has a unique combination of characteristics that we both relate to and admire.

Learn more about the Hernandez series HERE. 

Why do I make YouTube videos? 📹 (Updated)

If you are a writer and have a new book, should you do a YouTube video? What if you are a more seasoned author; should you dip your toes into the world of YouTube or run the other way?

Many people choose to run the other way because it is scary. Recording a video (and worse still, playing it back to watch yourself) isn't always an experience that people look forward to trying. I promise you that it's usually not that bad, and sometimes it can be a huge confidence booster.

I started to do YouTube videos a couple of years ago with much reluctance. To be honest, I was terrified. I wasn't exactly excited about watching myself talking on video. It reminded me of those days of public speaking in high school that made me want to hide under my desk. I did recognize that it was important to my overall goal. I gave it a shot. I now have over 200 videos on my channel.

The beauty of recording a video is that you don't have to post it. You can take the time to get comfortable with speaking to a camera. You must adequately explain your topic (notes help), and of course, you have to stop finding fault with your appearance. These are probably the three things that make most people hesitant. We live in such an overproduced world when it comes to 'reality' television and even YouTube videos that we often forget that we don't have to look, sound, or be perfect to record a video. If you sound, look and seem too perfect, it might make you slightly less relatable to your audience.

Of course, you should make some effort. Don't roll out of bed, not comb your hair, and ramble on for 20 minutes without making a point either. Show your best side. Fix your hair. Throw on some makeup if you're into it. Tidy up the space you'll be recording your video. Find some decent lighting (I don't always do this). Tell everyone in the house to not make any noise because the camera catches everything. 

So why did I start doing YouTube videos? I wanted my audience and potential audience to learn about me. I didn't want to be the anonymous face behind the books or the mysterious author that no one knows. I wanted people to learn about me, why I was writing about the topics I chose, explain my books to people who wanted to get more of a sense of what they were about, and answer some of my most asked questions from new authors or people interested in my writing.

Most important of all, I believe that YouTube videos are about connection. It was important for me to connect with people, especially those interested in my writing. I don't do videos because I want to be an internet star or gain followers. I have them available as another option for readers to learn about me, my books, and my thoughts as a writer. The beauty of YouTube is that you never know who is watching.

And The Devil Will Laugh 😈 (Updated)

The latest book in the Hernandez series! 😈😈😈Check out And The Devil Will Laugh! 

Jorge Hernandez is a driven man. What he sets his mind on Jorge goes after relentlessly and doesn't care if he leaves his adversaries in body bags or lying in pools of blood.

He's ruthless and determined to stake a claim on the Canadian legal marijuana industry. Government operated or privately owned, he and his loyal foot-soldiers will muscle in and tear off a big chunk of it for themselves.

His sinister ambitions aren't limited to the pot business. He's also got dreams of making a splash in the political realm.

Unfortunately, if you're rattling a few cages, some very unsavory characters will take notice.

But Jorge is more than a match for whoever takes him on - whether it be muck-raking journalists or political opponents who want to challenge the candidate he bought and paid for. Those who oppose him quickly learn he makes a formidable enemy.

Politicians, police, or white supremacists, nothing stands in his way because Jorge Hernandez always wins.

The angels may sing in heaven, but here on earth, the devil will laugh. 

Watch Mima talk about this book.

And learn about some of the topics brought up in this book.

A Devil Named Hernandez by Mima 😈 (Updated)

In the thrilling sequel to The Devil is Smooth Like Honey, Jorge Hernandez is muscling in on the Canadian marijuana industry, unleashing the same savagery that made him a big player in the Mexican drug cartel. Whether it’s controlling politicians, and government officials, or using intimidation and violence to get what he wants, few people dare stand in his way. 

  

Although he takes on his enemies with deceptive ease, it only takes a single threat to his family to bring out the demon inside of him. Fueled by blinding rage, he attacks with relentless brutality, showing no remorse and offering no mercy.

In a world tainted by racism, corruption, and greed, he proves once again there is a devil, and his name is Jorge Hernandez.

In this eye-opening look into the life of the silver-tongued Mexican fox, you find yourself rooting for society's underbelly, as sex, drugs, and death intermix with family, love, and friendship. 

Learn about the entire series HERE! 

Also, check out my latest YouTube video, where I discuss this book in more detail.

Learn about the entire series HERE! 

Also, check out my latest YouTube video where I talk about this book in a little more detail.

The Series that Wasn't Meant to be a Series 🤭 (Updated)

When I published the book We're All Animals in 2016, I didn't anticipate that it would turn into a series. Now, over 10 books later, it's taken on a life of its own. Check out the first few books in the series, and click HERE for the entire list!

It started with a broken heart, and it took no time for Chase Jacobs' world to spin out of control. An unwanted pregnancy allows his mother and obsessive future bride to manipulate and control his life, turning him bitter and resentful. His destiny becomes a dark road to misery and whenever he tries to take the wheel, temptation only leads him further astray.

When a provocative and sinister side of life introduces itself, Chase discovers an animal is lurking inside each of us: a powerful creature that wants to take over. But will he let it win?

Check out the YouTube video here.

The second book in the series is Always be a Wolf, published in April 2017. 

In the gripping sequel to We're All Animals, Chase Jacobs moves to Toronto with his Colombian bosses, Diego, and Jolene Silva, where they expand their elite sex party business. The underground's best-kept secret is going legit, but just as Chase starts a brand new life, tragedy strikes.

The heartbreaking lessons ahead of him are the most difficult he's ever had to face, and Chase must rely on his new family to help him through. But will his blind faith in Diego and Jolene prove to be a mistake, and has he underestimated just how far they are willing to go to prove their loyalty?

He learns there are times when passion and anger cause you to throw away the rule book even in the face of deadly consequences. He learns that words have a great deal of power but not as much power as silence. But most of all, Chase learns that in a world full of sheep, one should always be a wolf.

Check out the YouTube video here.

The third book in this series was published in the fall of 2017 and is called The Devil is Smooth like Honey. 

El narco. A monster. Un diablo. Jorge Hernandez had been called many things, and it always made him laugh. If there was one word that could be used to describe him, it would be untouchable. Corrupt politicians combined with his charming disposition had contributed to Jorge’s success, but it was often the underlying threats behind his handsome smile that sealed the deal. He was unstoppable.

In Paige Noël, he had met his match. She was a woman as dangerous and sadistic as she was soft and gentle. The last thing he expected was to propose after an explosive first meeting, but the intense fire between them was as addictive as the thrill of violence and power.

When some of his personal enemies turn up dead, Jorge shuffles his daughter into a Canadian school, deciding that things are getting a little too hot in Mexico; but does life ever slow down in this dark underground world?

The devil is smooth like honey, but is heaven ever far away?

Check out the CBC interview here.

Check out the YouTube video here.


The fourth book is A Devil Named Hernandez


In the thrilling sequel to The Devil Is Smooth like Honey, Jorge Hernandez is muscling in on the Canadian marijuana industry, unleashing the same savagery that made him a big player in the Mexican drug cartel. Whether it's controlling politicians and government officials or using intimidation and violence to get what he wants, few people dare stand in his way. Although he takes on his enemies with deceptive ease, it only takes a single threat to his family to bring out the demon inside of him. Fueled by blinding rage, he attacks with relentless brutality, showing no remorse and offering no mercy. In a world tainted by racism, corruption, and greed, he proves once again there is a devil, and his name is Jorge Hernandez.


In this eye-opening look into the life of the silver-tongued Mexican fox, you find yourself rooting for society's underbelly, as sex, drugs, and death intermix with family, love, and friendship (Amazon review).


Check out the CBC interview here

To learn more about my writing, please go to www.mimaonfire.com or check out my YouTube channel!

Why I Hate Being Stuck in a Genre 😩 (Updated)

I hate the word ‘genre’. It sounds so limiting. As if you define your book in one, single category rather than having it overlap in many areas. Then again, is that surprising since we also live in a world that wants us to define ourselves into small categories that are easily digestible, uncomplicated, and make other people comfortable?

I stopped trying to define my books. Except for The Rock Star of Vampires and its follow-up, Her Name is Mariah, I have always stuck with the genre of ‘fiction’ when checking in with my publisher and later when asked which category my books fit. For me, a great book should overlap into many genres. There should be some romance – but not too much. There should be some drama – but not to the point that it becomes unrealistic. There should be some suspense but not necessarily non-stop from chapter one. There should be some erotica but not in the Fifty Shades extreme. I think readers should get a glimpse of themselves in the story as well as a fantasy version of themselves.

When I write a book, I visualize it as if it were one of my favorite dramas on television. I like surprise twists and turns. I love strong emotions. I like diving into dark topics. I love contradictions. I like the light side of our personalities that makes us human. 

Genres tend to be suffocating. When asked for themes in my first book, I stupidly suggested ‘romance’ even though it was only a fraction of the book. My publisher immediately suggested that I change the ending and do things differently to connect with the ‘romance’ fan. I wasn’t about to make my book into a tacky, $2 trash romance book and immediately said no. Same thing with the vampire books; I was told they weren’t ‘vampiry’ enough, not what fans wanted in this kind of genre – but to me, that was the point. Who says that all vampire books have to be the same? Isn’t the point of creativity to be unique? Sometimes I think this is no longer the case.