After publishing my first book in 2010, I bent over backward to get attention for my work. I contacted the media, tried to run ads, attempted to have contests, and offered to have a signing at a large Canadian chain, you name it. I did everything I could think of, but all this was relatively new and quite terrifying to me, but I recognized that I had to at least try. Everything felt like three steps forward, two steps back, and sometimes, it felt the other way around.
As the years moved forward, I continued to push forward, continued to write, and continued to get frustrated. At a certain point, I decided to just do my thing and make an effort, but I was constantly swimming against the tide. I had some local media (mostly newspapers and a rare CBC radio interview) but it was hard and I didn't know the best strategy. It was like being stuck in quicksand and trying to move ahead. I finally decided to focus on my writing and not stress so much about my success rate.
It was during those early years a former coworker told me something that struck home. She said her boyfriend was studying journalism and how it was apparently well-known that the industry in Canada didn't support their artist after they found success. Although I was still terribly insecure about my writing skills, something in that statement rang true. And to be honest, in years since, I've heard the same thing repeatedly for Canadian artists. Those powerful enough to help an artist move forward in their career often show no interest until they've found success elsewhere, then consider them 'Canada's own' with a sense of pride. It's kind of a kick in the ass.
Of course, I'm not talking about the fans. Fans are a whole, different thing. Canadian artists often have a lot of support from those who appreciate their work, although I'd be lying if that was always the case. It sometimes happens that people can also be contrary until the artist has shown success, but overall, I think most people want to see their hometown talent shine through. It's just unfortunate that elitists at the top can't see that.